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A level playing field

Around half of all ticket sales - equating to £4 billion a year - are made through independent retailers, either directly or via the technology they have developed. That figure increases to 90% for online sales, highlighting the importance and success - and potential - of the private sector in rail retailing.

From award-winning apps and loyalty schemes to mobile barcodes and split ticketing, independent retailers are the driving force behind customer-focused innovation that is making it simpler, easier and cheaper to travel by train. And all without government subsidy.