Bidding for and hosting an Olympic and Paralympic Games is a ten-year project, culminating in an event that attracts the biggest global audience on the planet. What starts out as a fantastic opportunity to market a city and a country, and inspire a generation of young people, turns eventually into an issues-laden, risk management project.
Jackie Brock-Doyle OBE, the IAAF’s Executive Director, Communications, will explain to the National Rail Conference why the lessons from the decade-long ‘London 2012’ story can apply to any industry.
“Balancing national interests with international attention, 19 Government departments, changes in Prime Ministers and Mayors, and a nation of 60 million-plus stakeholders across the cynical spectrum is as complex as they come,” she explains.
The talk will focus primarily on four drivers of integration:
- Vision and Trust - what you stand for and the promises you make.
- Partnerships and Engagement - the company you keep and the advocates you create and attract.
The National Rail Conference - HS2: Transforming Britain - is to be held in Birmingham on June 15. For more information, see www.nationalrailconference.com
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