Following the success of RAIL’s Williams-Shapps Plan for Rail webinar series in 2021 (for which more than 6,500 people registered), RAIL is launching a new three-part series for 2022.
With a focus on Reimagining & Rebooting our passenger railway, the webinars will be supported by the Rail Delivery Group and the Rail Safety and Standards Board (RSSB).
This series of webinars will explore different aspects of the passenger experience when they travel on the railway and examine what rail must do to meet changing passenger needs.
Episode One of the series will take place on January 26 (1030-1200), additionally supported by Independent Rail Retailers, and is titled Fares & ticketing: Going for growth!
Although now firmly on the agenda, wholesale fares reform could be years away - and is a challenge for GBR once it is in place. But in the meantime, we must act urgently to fill empty seats on our trains and boost revenues.
- How do we boost passenger numbers and bring in revenue in the shorter term?
- What role does marketing play in this?
- The webinar series will be chaired once again by RAIL’s Managing Editor Nigel Harris.
- Speakers for this first episode will be:
- Sharon Hedges, Senior stakeholder manager - rail contracts programme, Transport Focus.
- Shashi Verma, Director of Strategy and Chief Technology Officer, Transport for London.
- Andy Bagnall, Director General, Rail Delivery Group.
- Alistair Lees, Chairman, Independent Rail Retailers.
- Paul Oxley, Head of External Engagement, RSSB.
To register for your free place to attend Episode One on January 26, visit https://bit.ly/RAILFaresTicketingwebinar. If you are reading this after the session has aired live, you can still register to watch the webinar on-demand.
Episode Two (Cost & Convenience: making rail the first choice) will take place on February 23. Episode Three (The passenger experience) will take place on March 31.
To read more, see RAIL 949
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